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We express your lifestyle.

At NOVUS PENETRALIS, we consider ourselves not just another interior architectural firm, but a dynamic, creative company with a mix of geometrical and eco-aware studio environment where innovative approaches to design are encouraged. Hence, our designers who love bringing in and playing with new and exciting ideas to interior design came up with this Latin name “NOVUS PENETRALIS”, which essentially means the diffusion of new ideas and designs.

Led by Tenniel Tsang, NOVUS PENETRALIS has offices in both Hong Kong and mainland China, which is staffed with talented architects, interior designers, graphic designers and renderers. All projects are therefore organized as a cross-border effort, with an assigned project manager and architect.



Founder and Director


Tenniel liberates minds through uncompromising design, and bridges the gap between art and functionality with pragmatic space architecture.  Once a proud alumnus of the Rhode Island School of Design, Tenniel is now the founder of Novus Penetralis who constantly sets new standards in the industry by laying the groundwork for award-winning hotels, Michelin restaurants, luxurious celebrity homes, top schools, world-class theme parks and renowned retailers.  Over the last decade, his practice has expanded its portfolio into China and the rest of the world, garnering various awards along the way, including the FX International Interior Design Awards and The Perspective Awards.

Professional Details and Qualifications

  • Professional Member, Hong Kong Interior Design Association

  • Associate, International Interior Design Association

  • Full Member, Hong Kong Designers Association

  • Graduate Member, Hong Kong Institute of Architects

  • D-Mark Holder, Design Council of Hong Kong

  • Member of Design (Group 31) and Building Materials (Group 2), Federation of Hong Kong Industries

  • Authorized Signatory (Minor Work)

  • External Examiner, Vocational Training Council

  • Bachelor of Architecture, RISD, U.S.

  • Bachelor of Interior Architecture, RISD, U.S.

  • Bachelor of Fine Art, RISD, U.S.

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